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Best Practices to Optimize Co-op/MDF Program ROI

Get the Greatest Return on Your Co-op/MDF Investment


Before deciding on any solution for your Co-op or MDF program, consider this: In a recent survey of 102 US technology channel partners, they voted MDF as the least effective channel program. This statistic comes as quite a surprise for vendors, who often offer marketing funds to promote their products. While numbers may vary depending on the source, some estimate that as much as 50% of marketing funds go unused.

We created this white paper to help vendors implement some best practices into their Co-op/MDF program in order to generate a higher ROI.

Grab this guide to learn about:

  • Strategies that encourage Co-op/MDF program adoption and ROI
  • Common mistakes vendors make when designing their channel marketing program
  • How to accelerate the MDF and Co-op process to increase partner loyalty
  • Common concerns from channel partners regarding their vendor's Co-op/MDF channel program

Get the FREE Best Practices to Optimize Co-op/MDF ROI white paper, by filling out the simple form to the right.

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