Getting the Most from Your MDF Dollars
A Sirius Decisions report states that in order to help drive demand generation, channel organizations spend between 35-54% of channel marketing budgets on programs for their partners. Of these programs, 80-90% are funded through proposal-based Market Development Funds (MDFs).
While it’s no secret that manufacturers have adjusted the way they distribute partner-funded programs, rest assured, there IS money out there for you to have. Also, trends are showing partner-driven demand programs are on the rise.
This white paper by eCoast Marketing, Getting the Most from Your MDF Dollars, shares how channel partners can drive demand generation by accessing MDF dollars.