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ROBUST AUTOMATION SOLUTIONS IN

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5 Things You Need to Know Before Starting a CO-OP/MDF Program

A guide to starting a Co-Op/MDF channel incentive program & the importance of co-op management software


 Manufactures, suppliers, VARs and vendors that deploy a Co-op/MDF channel incentive program for their respective resellers realize that motivation and support are two of the most important factors in successful b2b relationships.

But simply allocating co-op marketing funds without a clear and constructive action plan all but guarantees an ineffective, wasted opportunity.

So, before you greenlight your next Co-op/MDF channel incentive program, remember to think about these 5 principles:  

- How Will Your Funds Be Awarded?

- What Is the Duration of Time Over

- When Accruals and Payments Are Authorized?

- What is your Method of Incentive Distribution?

- Who Should Be Notified in the Approval Hierarchy?

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