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How To Set Up Your Market Development Funds Program

If you’re like most manufacturers, your partners don’t have an easy way to request market development funds. Your process likely involves filling out paperwork (sometimes on real paper), and it may not be clear whom your partners should reach out to at your corporate office. And even if they can get the funds, they often don’t know where to spend them.

Because there are so many moving parts, partners often feel overwhelmed. As a result, they end up doing nothing – leaving MDF funds on the table.

After reading this short eBook, you will have a better understanding to these questions:

  • Can you review, audit and approve or deny MDF claims in a simple, streamlined way?
  • Do you know which programs and campaigns funds partners are using and which are driving the most leads?
  • Do you know how you’ll be allocating your MDF next month or next year?
By the last month of the quarter, our sales pipeline had grown tremendously and we experienced a sales spike of over $10 million - an excellent return on our investment in CMR. More partners were signing on to the system every day and our revenue growth was accelerating nicely.
- David Grazio, Director, Channel Marketing, Jabra >>

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