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The 5 Stages of the Channel Partnership

What Stage Best Applies to You?


 It may sound strange, but romantic relationships and channel partnerships share many commonalities. Both require active communication, finding a common ground when discrepancies surface, and sharing empathy towards another’s’ best interests.  

This engaging and ironically accurate eBook will use romance as a metaphor and relate it to the complicated, often frustrating, stages of a typical channel partnership:

  • Love at First Sight
  • Becoming a Couple
  • The Power Struggle
  • Rekindled Loyalty
  • Eternal Bliss

Receive a Free white-paper on The 5 Stages of the Channel Partnership by filling out the form on the right.

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