The 5 Stages of the Channel Partnership
What Stage Best Applies to You?
It may sound strange, but romantic relationships and channel partnerships share many commonalities. Both require active communication, finding a common ground when discrepancies surface, and sharing empathy towards another’s’ best interests.
This engaging and ironically accurate eBook will use romance as a metaphor and relate it to the complicated, often frustrating, stages of a typical channel partnership:
- Love at First Sight
- Becoming a Couple
- The Power Struggle
- Rekindled Loyalty
- Eternal Bliss
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