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How to Design a Robust Channel Incentive Strategy

Competition is fierce. Expectations are high. Outcomes are unpredictable.


The channel industry is a b2b landscape engulfed with opportunity and the risk of failure. A corporate ecosystem that is complex and crowded, but also bursting with the potential to accelerate business productivity and revenue. Given this, it’s imperative that manufacturers, vendors, and VARs that decide to enter the indirect sales funnel do so with a carefully designed, robust channel strategy in place—because, without preparation, you're destined to nose dive.

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