Management. Sales. Marketing.


How to Differentiate Customers from Channel Partners

Recognizing whether or not your channel partner is a customer or partner is imperative. Not just for designing incentives or providing training, but also for go-to-market strategy and communication. 

If you’re not sure how to identify these two corporate groups, download this informative whitepaper on "How to Differentiate Customers from Channel Partners" by filling out the form.

"CMR is unquestionably one of our best partners. When we sit down with CMR and look for ways to solve a challenge, I feel that we connect with them in a spirit of true partnership."

 - Karen Hartsell, Channel Development Manager, Intuite

Our Channel Solution 

Channel Management

Enhance product insight, eradicate inventory ambiguity, improve b2b communication, track metric units and identify the end user comprehensive channel data capabilities.

Channel Sales

Galvanize partner objectives by incentivizing your indirect sales funnel with lucrative rewards that enhance productivity, transparency, loyalty, longevity and success with your channel.

Channel Marketing

Optimize channel partner motivation, performance, and loyalty through incentive programs pre-engineered to seamlessly integrate into your business infrastructure.

"The CMR special pricing solution is a critical strategic tool used by our distribution sales organization, and the support that we get from the CMR development team is outstanding. "

 - Rick Flores, Distribution Sales Manager, LSI Logic

Are You Ready to Find Out How You Can Transform Your Channel?

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